If a retailer doesn't give this guarantee, then consumers often become As such, return policies have been as much a marketing tool as a retail standard.Ī concise and clear return policy gives consumers a feeling of security that what they are buying is guaranteed to be what it is represented to be. Paid for it." On the outside, it is an unconditional agreement that guarantees the quality of the product.
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The basic message was, "If for some reason you don't like our product, return it for the full value of what you Historically, the money-back guarantee was a way for retailers to stand behind the products they sold. So e-commerce sites must ensure that their return policies are fair and appealing to their customers. Unlike visitors to brick-and-mortar stores, online consumers don't get to see and hold the physical productīefore they buy it. In your store is key to attracting - and keeping - your customers.Ī return policy is good business for brick-and-mortar stores, and it's essential to doing business online. Therefore, having a well-thought-out return policy clearly displayed Ninety-one percent of consumers interviewed in a recent Harris Poll said that a store's return policy was an important factor in a purchasing decision. It is also a good idea to print your return policy on the customer's receipt, including any information they will need to provide if they have a problem with the product. Once you decide which policy that will work for your business, post it prominently. If you need any future help determining brick and morter or brick and mortar, you can revisit this page.A return policy that a customer does not see is nearly impossible to enforce without creating a dissatisfied customer. In summary, the only correct version of this phrase is brick-and-mortar. The word mortar is spelled with an A, like Albertson’s the grocery store, so you can think of the large blue A in that company’s logo to help you remember which variant to use.
Grammatically, it forms an adjective phrase. Is it brick and mortar or brick and morter? Brick– and-mortar is an expression that describes a business with a physical location. Since mortar contains the letter A, you can think of the A on the sign of an Albertson’s store to help you remember the correct way to spell this phrase. Only one of these variants is an expression that describes a physical business location, and it is brick-and-mortar.
Here is a helpful trick to remember brick and morter vs. “Get your brick and motor out of the front yard you’re making us look like rednecks,” Thelma told her husband.īrick and motor can thus be used similarly to the non-adjective sense of brick and mortar.If you possessed a brick and, separately, a motor, and they were both part of the same discussion, perhaps you might consider using this phrase. Brick and Motorīrick and motor is also not an acceptable substitute for this expression, but there are conceivable situations where you might see it in a sentence. Given this fact, you should never use brick and morter. When used in this sense, brick and mortar should not be hyphenated. The purchasing department has not ordered the brick and mortar for the next job yet.Of course, brick and mortar can also describe discrete building materials, like in this sentence, Several weeks earlier, many traditional brick-and-mortar retailers, such as Macy’s, Target, JCPenney and Barnes & Noble, reported bleak results that they chalked up to waning mall foot traffic and other issues.It will be a long time before brick-and-mortar barbershops are replaced by digital competition.Some popular online banks have entertained the idea of opening brick-and-mortar branches.
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